ZEG is the Georgian word for ‘the-day-after-tomorrow’ and now the name of a skincare range.

It was chosen to convey the fact that the products are designed to be long-term, results-focussed therapies rather than short-term fixes.

More importantly, the country, located precisely where Europe meets Asia, is the source of an astonishingly wide variety of botanicals which will obviously feature in ZEG products, although high-tech, 21st-century scientific principles (and UK/USA laboratory research) also feature in order to optimise effectiveness.